3 Story From idea to value captured
A method, block by block, with its impact.
- 1Ideated
- 2Identified
- 3Validated
- 4Planned
Delta Services/Customer care
Tickets that reopenPlaybookProblemLevelL0 · IdeatedL1 · IdentifiedL2 · ValidatedL3 · PlannedGoalResolve it first timeResponsibleVValentina
1. Ideated
Gap analysis
First contact resolution (%)Baseline76%Current68%Gap-8Gap %-10.5%
First contact resolution stayed above target until week 40, then fell to 68% in week 41: 7 points below the 75% target.
2. Identified
5W2HFirst contact resolution fell to 68%, against a 75% target.WhatCustomers reopen tickets we had closed as solved.WhoWhereIn the billing tickets, mostly by email.WhenSince week 39, with the new tariffs.WhyHowHow much280 tickets reopened in four weeks.
5 WhysClosed tickets get reopenedProblemAnswers vary and leave things outCauseFrequent cases have no shared answerRoot causeCustomers write in againCauseNo one confirms it workedCause
Ishikawa
3. Validated
Gate · ValidatedGOValidated by Andrés, customer care director, on 14 Oct.Version 2The impact plan is frozen at this version.
Impact linesWhat the story promises to bring, line by line.BenefitsCancellations avoided+€400/monthCostsFewer tickets handled twice+€600/monthOperationalResolve it first time68% → 75%Run rate€12,000/year
4. Planned
Action planActionResponsibleWk 43Wk 44Wk 45Wk 46Wk 47Wk 48TodayList the most frequent casesVValentinaAgree one answer per caseTTomásConfirm the fix before closingLLucíaTrain the team on the answersMMartina